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why choose natural
Prompted by the positive trend toward healthier lifestyles Natural skin care products are one of the fastest growing product segments in the world today. Millions of people worldwide are making the switch from synthetic, man-made products to natural cosmetics, natural skin care, natural hair care, natural dental products and other natural personal care products.

Natural cosmetics serve to beautify and care for the human body by means of ingredients from nature. This is made possible with wholesome natural raw materials, friendly to both the skin and the environment. Natural cosmetics should stimulate and support our natural skin functions, offering gentle, wholesome care and are thus an important aid to the health of the skin at any age.

The skin acts as a stretchable protective shield that prevents harmful microorganisms and foreign material entering the body and body fluids from leaving it, it regulates temperature, secretes waste, synthesises Vitamin D and contains sensory receptors that respond to heat, cold, touch, pressure and pain.

The skin is composed of two distinct regions the epidermis (the outermost protective layer of the body) and the dermis (composed of fibrous connective tissue).

The dermis can be described as a semi-fluid matrix embedded with collagen, elastin and reticular fibres. It is richly supplied with nerve fibres, blood vessels and lymphatic vessels. Its highly vascular nature gives the skin its warmth and colour. Importantly, the dermis nourishes the basal layer of the epidermis.

The epidermis, the most visible layer of skin, is made up of a series of layers or strata. The deepest layer is the Stratum Basale (Basal layer), where through constant cell division new, plump, moist cells are produced. These new cells travel upward towards the surface layer, the Stratum Corneum or Horny layer. This cycle takes between 24-30 days depending on age. Young skins renew faster and as we age, cell renewal slows down. By the time the cells reach the surface they have changed from plump moisturized cells to flattened waxy cell tissue.

Our skin is an eliminatory organ. It is a two-way membrane. Toxins are eliminated through the skin via perspiration and absorbed through the skin into the body’s circulation system, through hair follicles and sebaceous glands, but not through the sweat glands. One square inch of skin contains approximately 65 hairs, 100 sebaceous glands and 650 sweat glands. Every square inch of your skin is like a thousand open mouths, absorbing into the body most of what is put on it.

It is now recognised that the skin does absorb many ingredients in skin care preparations. This is both good and bad. Good, because it means our skin can be nourished from the outside with some wonderful ingredients. Bad, because some skin care manufacturers can use harmful chemical ingredients that would never be allowed to be taken orally, but are still absorbed into our system, through our skin. More and more people are becoming allergic to chemicals that are being used in mainstream skin care products.

The main purpose of any cream is to keep the skin moist. Many conventional creams form a suffocating film on the skin to prevent moisture loss. Emollients serve two functions; they prevent dryness and protect the skin, acting as a barrier and healing agent. Water is the best emollient, but because it evaporates quickly it is ineffective. It needs to be held on the skin by emollient oils in what is called an emulsion. Synthetic emollients are occlusive i.e. they coat the skin and do not allow it to respire (much like plastic wrap), which can cause skin irritation. Some synthetic emollients can accumulate in the liver and lymph nodes. They are also non-biodegradable, causing a negative environmental impact.

Natural emollients actually nourish the skin and care for it. They are metabolised by the skin’s own enzymes and absorbed into it. They are readily biodegradable and are of edible quality.

Utilizing essential oils in natural skincare products turns them into a holistic blend of perfume, beauty support, and medicine. The products become powerful allies in promoting and protecting your natural beauty.

The most common natural ingredients used in natural skincare include plant and herb extracts, homeopathic ingredients, aromatherapies, fruit oils and organic produce. Plant and herb extracts used include aloe vera, which is a natural moisturiser, floral waters which are natural toners, cocoa butter a rich moisturizer, coconut which soothes dry skin, fruit extracts to nourish, invigorate and hydrate the skin and hair. Citrus fruits are popular natural ingredients as they promote skin development. Other examples of fruit oils include banana, pineapple, apple and melon. Organic produce is becoming an increasingly popular demand, as chemicals & synthetics have been proven to build up on and under the skin, resulting in allergic reactions and premature aging.

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